Reconocer un problema es el primer paso para solucionarlo
Apple Putting More Focus on Simplifying Searching: "'Search is a problem for every personal computer company,' Mr. Jobs said in an interview at the Apple Worldwide Developer conference. 'It's easier to find a document in a million pages on the Web using Google than it is to find a document on your hard drive.' "

Me encanta que cite a Google! En general a las empresas les cuesta mucho hablar bien de la competencia o poner un ejemplo a seguir que sea cercano y no suponga una metáfora. Claro, si lo negamos no existe.

Eso no quita que podamos ser, digamos, un poco agresivos, sin acritud y sin historias personales:
"'We think we are years ahead of Longhorn,' Mr. Jobs told the software developers, many of whom came from Europe and Asia. 'The other guys have been talking about it and we're doing it.'"

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¶ 11:40 AM