Como nació iPod
Fascinante artículo en Wired sobre el nacimiento del iPod. Cuatro perlas:
1. La idea no fue de Jobs, sino de Tony FAddell, ahora director del iPod & Special Projects Group. El tipo llamó a varias puertas y sólo Apple respondió:
"Tony's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it," Knauss said. "Tony had the business idea."

2. Jobs imprimió su sello desde el principio:
"The interesting thing about the iPod, is that since it started, it had 100 percent of Steve Jobs' time."
"The iPod is louder than most MP3 players because Jobs is partly deaf, he said. "They drove the sound up so he could hear it,".

3. Los prototipos circulaban en una caja grande sellada con pistas falsas:
"They put the buttons and the screen in creative locations all over the box so people couldn't tell what product was inside it and how small it was,".

4. Apple partió de un producto ya existente (hardware y software) y lo modificó dando directrices a la compañía que lo había creado (Portalplayer). Especial atención al interface
"Apple also wanted a new interface, which it designed in-house in about three months, Knauss said." 
¶ 11:55 AM